If you’ve ever been asked to name your values, you’ve probably seen a list like this: integrity, freedom, compassion, growth, connection, adventure. You’re invited to pick your top five, and then live by them.
It’s a reasonable exercise. But in the therapy room, I’ve noticed it often misses the harder question. Most people can pick five words from a list without much trouble. What’s much harder is knowing which of those words are really theirs, and which they picked up somewhere along the way, from family, culture or the people they needed to belong to.
That difference turns out to matter a great deal.

The Values We Inherit
We don’t arrive at our values from nowhere. Many of them come from what we learned growing up: what earned approval, what was expected of us, what was simply “how things are done”. Some of those values fit us well. Others we carry around like hand-me-down clothes that never quite fitted.
You can often tell the difference by the feeling attached to them. A value that’s genuinely yours tends to feel like something you care about. An inherited one often feels more like a rule: something you should do, and feel guilty or anxious about when you don’t.
Psychologists working with self-determination theory, a well-established framework for understanding motivation, make a similar distinction. They describe some motivation as “introjected”: driven by guilt, pressure or the need for approval, as if someone else’s voice had moved into your head. Other motivation is “identified” or intrinsic: you do it because you value it, or because you genuinely enjoy it.
Why It Matters Which Is Which
In an influential 1999 study, the psychologists Kennon Sheldon and Andrew Elliot looked at what happens when people pursue goals for these different reasons. They found that people who pursued goals because they genuinely valued them put in more sustained effort and were more likely to achieve them. And reaching those goals made them happier.
But the more striking finding was what happened with goals driven by guilt or pressure. People could achieve them, and still feel no better. Same goal, same effort, but a different reason behind it, and a very different result.
I see this often. Someone builds the career they were “supposed” to want, earns the promotion, buys the house, and then wonders why it all feels so hollow. It isn’t that they’ve failed. It’s that they’ve succeeded at something that was never quite theirs.
This is also why I think the question “what are my values?” connects so closely with belonging. When our sense of being accepted depends on agreeing with the people around us, it can be very hard to notice where their values end and ours begin. I’ve written more about that in How Belonging Shapes Our Thoughts.

Values Are Directions, Not Destinations
There’s another distinction that I find helpful, and it comes from acceptance and commitment therapy, often known as ACT.
In ACT, values are understood as directions rather than destinations. A goal is something you can tick off: get a new job, run a 10k, call your sister more often. A value is more like a compass bearing: being a caring friend, living creatively, being honest. You never “complete” a value. You just choose, again and again, whether to move towards it.
This helps because it takes some of the pressure off. You don’t have to overhaul your life to live by your values. You can move a little in their direction today, in a single conversation or a single choice, and that counts.
Where It Hurts
One of the founders of ACT, Steven Hayes, has made a point I come back to often: our pain and our values are closely linked. We tend to hurt most about the things we care about most.
So if you’re not sure what you value, it can help to look at what hurts. What do you feel guilty about, or envious of, or sad to have lost? Loneliness can point to a value of connection. Frustration at work can point to a value of fairness, or creativity, or doing something that matters. Grief, in particular, is often love with nowhere to go.
This can also explain why living by your values isn’t always comfortable. Caring about something means it can hurt you. And choosing one value sometimes means letting go of something else that also mattered. Choosing time with your family may mean letting go of a certain kind of career. Choosing honesty may mean disappointing someone. There’s often a small grief in these choices, and it’s worth allowing room for it, rather than pretending every values-led decision should feel good.

Questions Worth Sitting With
Rather than a checklist, here are a few questions you might carry with you this week.
When you think about something you value, does it feel like a choice or a rule? If it feels like a rule, whose voice does it sound like?
If no one would ever know or approve, would you still choose it?
When have you felt most like yourself? What were you doing, and who were you with?
What hurts at the moment, and what does that hurt say about what you care about?
And when you look at how you spend your days, what values would someone guess you hold? How close is that to the values you’d name?
There are no right answers. And it’s normal for your answers to change over time. Values shift as we grow, as our circumstances change, and as we let go of some of the expectations we were carrying.
When It’s Hard to Know What You Want
For some people, these questions are genuinely difficult. If you’ve spent years fitting in, keeping the peace, or adapting to what others needed, you may have had little chance to notice what you actually want. That isn’t a failing. It’s often what happens when keeping others happy has felt more important, or safer, than listening to yourself.
Therapy can be a place to slow down and untangle this: to notice which values feel like yours, which ones you might be ready to put down, and what it might look like to live a little closer to what matters to you.
At Trueform Therapy, I offer one-to-one sessions in person in Cardiff and online across the UK and EU. If any of this resonates, you’re welcome to get in touch for an initial conversation.
If You Want to Explore These Ideas Further
For a practical introduction to values as directions rather than destinations, Russ Harris’s The Happiness Trap is a clear and accessible guide to acceptance and commitment therapy, with plenty of exercises.
If you’re interested in the psychology of motivation, Edward Deci’s Why We Do What We Do explains self-determination theory in a readable, personal way.
And for a deeper, more philosophical exploration of how we choose what matters in a limited life, Oliver Burkeman’s Four Thousand Weeks (2021) is thoughtful, honest and surprisingly comforting.
And if you’d like to look at the research directly:
An introduction to values in acceptance and commitment therapy: Psychology Tools
Sheldon and Elliot’s self-concordance model: summary






